Effective date: 25th August 2026
This updates and replaces the previous policy dated 25 May 2021.
1. Who we are
Visual Numbers Limited (“we“, “us“, “our“) is the data controller for personal data collected through this website and in the course of our business.
- Registered/trading address: The HEART Centre, Leeds LS6 3HN
- Email: info@visualnumbers.co.uk
- Phone: 01756 711105
- ICO registration number: ZA255883
If you have any questions about this policy or how we handle your data, contact us using the details above.
2. What personal data we collect
We collect personal data you give us directly, including:
- Name and company name
- Email address and telephone number
- The content of any message, enquiry, or brief you send us
- Correspondence and any information you provide during a project (e.g. via email, calls, or our contact form)
We do not currently use cookies, analytics tools, or any third-party tracking on this website, and we do not collect personal data automatically from your browsing activity.
3. How we use your data
We use the personal data you provide to:
- Respond to enquiries and provide quotes
- Deliver, manage, and invoice for our services
- Maintain business records as required by law (e.g. for tax and accounting purposes)
Legal basis: we rely on legitimate interests (to respond to your enquiry and run our business), and on performance of a contract where we’re delivering a paid engagement. Where we ever ask to add you to a mailing list or similar, we’ll rely on your consent and you can withdraw it at any time.
4. Sharing your data
We do not pass your information on to any third parties, except where required by law (for example, to HMRC or our accountants, or if legally compelled to disclose it) or to service providers who help us run the business under a confidentiality obligation.
5. How long we keep your data
We keep enquiry and project-related personal data for as long as necessary to respond to you or deliver the engagement, and generally for 6 years afterwards to meet UK tax and accounting record-keeping requirements.
6. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Have inaccurate data corrected
- Request erasure of your data
- Restrict or object to how we use your data
- Request a copy of your data in a portable format
To exercise any of these rights, contact us at info@visualnumbers.co.uk. If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ICO): 0303 123 1113, ico.org.uk.
7. A note on the data we work with professionally
Separately from the personal data covered above, our consultancy and reporting services are built on NHS Open Data (such as ePACT/, SCMD, and related prescribing datasets) sourced under the NHSBSA Open Government Licence v3.0. This data is aggregate and does not identify individual patients. It is not personal data about you as a visitor to this site, and this policy governs only the personal data described in the sections above.
8. Security
We take reasonable technical and organisational measures to keep your data secure and protect it from unauthorised access, loss, or misuse.
9. Changes to this policy
We may update this policy from time to time. The current version will always be available on this page, with the effective date shown at the top.